Gabriola Vegeteers

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How veganism went from niche diet to cultural staple

It’s significant that our collective perception of veganism has also evolved: we think of it as something accessible and appealing. As what we eat becomes more entwined with our social consciousness, food choices are shifting toward personal and political statements we often broadcast to our friends, co-workers and social media audiences. Those making the choice to eat plant-based meals, whether occasionally (hey, #MeatlessMonday) or all the time, are buoyed by blogs, Instagram accounts, cookbooks, YouTube channels, Netflix documentaries and an influx of menu offerings and plant-based products on store shelves. Going meat-free isn’t as challenging as it was for vegans of the eighties, when you had to seek out tahini and no one had heard of quinoa.

“Veganism is having a moment,” says Ruth Tal, who launched her career almost 30 years ago with a travelling juice bar, has five cookbooks under her belt and is about to open her fifth Fresh Restaurant location in Toronto. “When I told my parents I was vegan, they thought I had joined a cult. But now we’ve hit that tipping point – with rising awareness of the environmental impact of the meat industry, combined with great restaurants – you don’t feel like you’re sacrificing to make the change.”

From The Globe & Mail, July 12, 2018

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Donate online

If you are so inclined, you can now donate to the Vegeteers through the “Donate” button on the left sidebar underneath the links. You can donate via Paypal or credit card with all donations securely processed through Paypal.

Funds are used for documentary showings on Gabriola Island, purchasing animal advocacy materials like pamphlets and stickers and web hosting.

If you have any questions or would like more detailed information on how your donation will be used, please email us at

Your support is appreciated.

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Jeffrey Moussaieff Masson On What Animals Teach Us About Human Evil

Ask the Agent

Beast-HC jeff and benjyToday Jeffrey Moussaieff Masson will be talking to us about his new book, Beasts: What Animals Can Teach Us About the Origins of Human Evil, released this month by Bloomsbury Press.  Jeff has been writing about animal emotions for 20 years. His books, When Elephants Weep (1996) and Dogs Never Lie About Love (1998) have each sold over 1,000,000 copies. Jeff is one of the most brilliant people I have ever had the honor of knowing and working with.  His intellect is both passionate and  wide ranging. Last year, when I visited him at his home in Auckland, New Zealand, he commenced to spend 3 days  ranting at me about the flaws in Hannah Arendt’s concept of evil. (Apparently the fine people of New Zealand don’t have strong feelings about this topic.)

Of all Jeff’s books about animals, this one seems to get to the heart of…

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Watch This Friday: CBC’s ‘Marketplace’ Exposes the Trouble with Turkey

The findings of a groundbreaking new undercover investigation by Mercy For Animals Canada will be released this Friday night on national television—exposing millions of Canadians to the dark side of white meat.

We invite you to tune in on Friday, March 14th at 8 p.m. ET to watch CBC’s nationally renowned “Marketplace” consumer watchdog program.