In a landmark decision the Advertising Standards Authority (“ASA”) has ruled in favour of the Go Vegan World campaign, finding that our ad that lets people know that dairy is inherently inhumane is not misleading. This independent, official finding that our ad has been objectively substantiated with supporting evidence is hugely significant for the campaign and for animal rights.
It may be delicious, but the evidence is accumulating that meat, particularly red meat, is just a disaster for the environment — and not so great for human beings, either.
Livestock quietly causes 10 times more deforestation than the palm oil industry but seems to get about 10 times less media attention. While it’s certainly true that avoiding unsustainable palm oil is a good idea, avoiding eating animals that were raised on grain is an even more effective conservation tactic.
Feeding the world without damaging nature is one of the greatest challenges humanity faces. But with a little foresight, better land governance and some simple meal changes, many of the solutions are at arm’s length.
For wildlife’s sake, go forth and enjoy your veggie burgers.
Sambrano’s generation and younger vegans are embracing activism that goes beyond sharing recipes for dairy-free cupcakes. When it comes to animal rights, Sambrano and her peers are not just content to improve welfare on the farm. They want to move animals out of farms altogether, a daring proposition considering the economic power of U.S. animal farms, with the beef industry alone worth $76 billion and dairy clocking in at $35 billion, according to the U.S. Department of Agriculture.
This radical stance puts them at odds with mainstream movements that work toward improving animal welfare, such as the local, organic food community. To many vegans, the sustainable food movement and its family-owned meat and dairy farms shield the cruelty of farming by making meat fashionable and righteous.
“Every vegan seems to have their own lightbulb moment when something clicked and they stopped eating animal products,” says Cambridge University archaeologist Dr Pía Spry-Marqués, who committed to a plant-only diet two years ago as she researched the history of pork.
Whether or not the vegan chocolate mint chip was better than its dairy iteration is debatable. But what was clear was that it was absolutely delicious: silky, creamy and very smooth. And totally superior to the chalky, soy-based Tofutti Cuties my lactose-avoiding friends got stuck with at the end of every summer barbecue, for lack of a better option.
Happily, this is no longer the case. The past few years have been a glorious time for vegans and others who stay forgo dairy.
And as the demand for nondairy explodes, so does the number of products on the market, including a slew of brand-new nondairy ice creams, yogurts and cheeses, along with the various nut and plant milks used to make them. And even better, many of these new products actually taste great, which is a boon whether you strictly avoid dairy at all costs, or just want to expand your creamy horizons.