Sambrano’s generation and younger vegans are embracing activism that goes beyond sharing recipes for dairy-free cupcakes. When it comes to animal rights, Sambrano and her peers are not just content to improve welfare on the farm. They want to move animals out of farms altogether, a daring proposition considering the economic power of U.S. animal farms, with the beef industry alone worth $76 billion and dairy clocking in at $35 billion, according to the U.S. Department of Agriculture.
This radical stance puts them at odds with mainstream movements that work toward improving animal welfare, such as the local, organic food community. To many vegans, the sustainable food movement and its family-owned meat and dairy farms shield the cruelty of farming by making meat fashionable and righteous.