In an era marked by climate change, intensifying drought and floods, exponential population growth, and scarce arable land, consumers are expected to make responsible food choices—choices that minimize agriculture’s impact on fragile ecosystems. Critical to this task is access to information that’s generally free of ideological bias or conflict of interest. Unfortunately, despite the food movement’s success in raising awareness about agriculture’s environmental footprint, the movement’s leaders have systematically refused to confront the ecological implications of one cause that represents everything that’s wrong with contemporary agriculture: the cow.